Recently, the "shopping cart sharing function launched" has become a hot topic on Weibo. Behind this is a new function that was launched during the Tmall Double 11 in 2021. People can share the good items in their shopping carts with just one click. They can invite their best friends to "get good deals" together, or call on their lovers and family members to pay the bills. The new ways of shopping derived from this are becoming a new social way for young people.
Since October 27, 2021, there has been an additional entrance for sharing shopping carts in Taobao shopping carts. From then on, the items in the shopping carts can be shared with just one click, and by shaking the phone, users can also share with their friends face to face offline. Besides friends around them, people can also follow the "coach carts" to make purchases. During the Double 11 period, celebrities, Olympic champions, and influencers all began to show their shopping carts, and netizens could add the same items to their own shopping carts with just one click. In the future, there will be hundreds of thousands of experienced shoppers in different fields sharing the carefully selected good items they have chosen.
"In the past, when 赶上 a shopping festival and wanted to 'get good deals', I had to go to the 'group buying' section on Douban or some consumer content apps to look for 'inspiration' everywhere. Running around on various platforms was time-consuming and exhausting," said Xiao You, a self-media practitioner who can be regarded as an "online shopping expert" at ordinary times. Every year before the Double 11, she had to do her homework in advance, find good prices, and then share them with her best friends one by one. After the "sharing shopping cart" function was launched, she discovered more new and good items and good prices, and by sharing with her best friends, she saved a lot of fixed expenses.
Chen, an office worker, is usually quite busy with her work and is not particularly "well-informed" about fashion information. However, the "sharing shopping cart" function has brought her many "new discoveries". "No wonder my best friend has lost over ten kilograms this year. When I took a look at her shopping cart, it was all stocked with low-calorie foods!" After seeing her friend's shopping cart, she realized that when it comes to the weight loss plateau, there are not only low-calorie konjac tripe to satisfy the craving for snacks, but also extremely hard "chewing sticks" to relieve the boredom of the mouth. For instant and light meals, besides buckwheat noodles and chicken breasts, there are also ingredients-rich tom yum goong soup made with freeze-drying technology. "I quickly copied her choices with one click and easily got my best friend's secret," said Chen. She believes that those who are willing to share their shopping carts are truly "real friends".
The cactus cat climbing frame, cherry cat scratch board, and watermelon cat litter box in Lu Han's shopping cart made Xiao Li, who is both a fan and a "cat owner", exclaim that she had discovered a "treasure". "I was casually browsing on Taobao and accidentally found Lu Han's shared shopping cart. The pet supplies in it are so cute!" Besides getting the same items, discovering the delicate side of her idol's love for pets also made her overjoyed.
This "mass sharing" of shopping carts has also shown the "favorite" good items of people in different regions.
Data shows that in the three days after the one-click sharing shopping cart function was launched on October 27, 2021, more than 10 million people shared their shopping carts, and many netizens were able to copy others' choices very conveniently. Among them, netizens from eight cities including Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Wuhan, and Nanjing were the most active in sharing, and their "shopping cart social influence" was extremely high.
"Food is the first necessity of the people." Among the shopping carts shared by netizens, in Chongqing, Wuhan, and Nanjing, the items that were shared the most were all food. Hot pot seasonings, baijiu (Chinese liquor), and fried dough twists are all the most characteristic foods in Chongqing. Judging from the trend, during the Tmall Double 11 in 2021, Chongqing noodles surpassed Chongqing hot pot and became the new favorite of people in Chongqing. During the pre-sale period, the number of people who placed orders for Chongqing noodles was three times that of last year, and the transaction volume increased by more than 200%.
What do people in Hubei love the most? Wuhan netizens shared "a cart full of Hubei noodles", such as Wuhan hot dry noodles, Xiangyang beef noodles, and Yunmeng fish noodles. Netizens jokingly said that Hubei is truly the "king of wheaten food". Among them, the Xiangyang beef noodles, which became very popular in 2021, were brought to outer space by astronaut Nie Haisheng and seemed to be competing with hot dry noodles. It is reported that people in Hubei eat 5,000 tons of noodles on Tmall in a year.
I don't know if the osmanthus flowers that bloomed a month later awakened the taste buds of people in Nanjing. Anyway, the pre-sale sales volume of Nanjing osmanthus duck during the Double 11 increased nearly 15 times compared with the same period last year. In addition, the Shuangliu Laoma Rabbit Head in Chengdu, the mutton of Donglaishun in Beijing, and the bird's nest of Loushang in Hong Kong have also become popular foods shared by netizens.
(Excerpted from Beijing Youth Daily on November 3, 2021, Picture/Xiong LALA)